Based on your location, we recommend you check out this version of the page instead:. Michelle Phan was one of the earliest YouTube adopters to share beauty tutorials. Over the past seven years, she has uploaded more than videos that have positioned her as a how-to influencer, with more than 6 million subscribers and almost 1 billion video views. Share her beauty, fashion and lifestyle tutorials with the broadest audience possible. Michelle started uploading tutorial videos in May This video proved to be a turning point, and by the fall of , the channel was averaging K views per month and she was focusing on uploading more consistently.
The December holidays offered a perfect time to commit to regular uploads, and her viewership grew quickly. Michelle received a great response to the increase in uploads, so she released eight new videos in January The channel reached 1.
Her dedication to the platform continued to grow in , making it a critical year for the channel. That month, her channel on YouTube reached 4. In addition to programming her videos for the holidays, Michelle began producing makeup tutorials that related to trending topics such as new music videos or other search trends. October is still a strong month for the channel each year. In addition, these Halloween-themed videos never get old and contribute new traffic every year. Beginning in late summer , when Michelle had been on the platform for over four years, she started to take more creative risks and evolve as a creator.
She began writing and directing story-driven narratives that feature her tutorials as plot points woven into the story. Since then, these story-driven videos have become fan favorites. In they generated the highest average views per video at 1. Michelle often releases vlog-style videos in which she answers questions from fans and provides updates on her makeup line and personal life. When she interacts with fans and asks for their questions or input, likes and comments increase 5—10x.
She offers easy and inspirational makeup tutorials while simultaneously pushing the how-to format into new realms. Her early success motivated her to commit to the platform with regular uploads, and she quickly learned effective strategies to introduce her videos to the widest audience possible.
The dedication, passion and attention she provides for her vast and growing audience is what keeps them coming back and supporting each new video. Close You're visiting our United States website. Consumer Insights. Consumer Journey Consumer Trends. Marketing Strategies. Future of Marketing. Goals Share her beauty, fashion and lifestyle tutorials with the broadest audience possible Grow overall viewership, subscriber base and watch time for her videos.
Approach Commited to the platform with consistent uploads Produced videos related to holidays and trending topics Interacted directly with fans. Results 6. Committing to the platform with consistent uploads Michelle started uploading tutorial videos in May Evolving creatively Beginning in late summer , when Michelle had been on the platform for over four years, she started to take more creative risks and evolve as a creator.