Choosing the right objective from the start is crucial, as it will later affect your ad delivery and bidding options. If you want to avoid the confusion and messy campaigns, you have to keep this in mind. Based on this information, Facebook will auto-optimize your campaign, so that it will reach the right people. Every Facebook campaign objective has different delivery optimizations options and supported ad types. You can also use this objective to drive more traffic to your website.
This could be a good option when promoting limited-time offers or when creating remarketing campaigns. Engagement objective is now where you can set up event response and page likes campaigns, which were previously their own distinguished campaign objective. Instead of sending users to your website, a lead form pops up which allows you to collect information like names, emails, phone numbers, etc. Message ads can be effectively used to increase awareness as well as make sales, RSVP to events, and many other goals you may have.
Product catalog sales are designed for e-commerce advertisers that sell a variety of products and frequently update their product catalogs. You can also use this objective when creating remarketing campaigns targeting your online store visitors. Note that the Store Visits delivery optimization is currently available to a limited number of advertisers. Facebook Campaign Objectives: Recap There is a total of 11 different Facebook campaign objectives , each of them relevant to specific advertising goals.
Before you set up your first Facebook ad campaign, think what your ultimate goal is: do you want to grow sales? Or are you more focused on increasing brand awareness? Are messages your thing?
Or something else? Guides eBooks Webinars Blog. Get the most out of your digital ad budget with AdEspresso. Create and manage all your Facebook, Instagram, and Google ads in seconds from a single dashboard.