Facebook ads objetivos

Increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them. Works well with: ad recall lift. Show ads to the maximum number of people in your audience while staying within your budget. You can also choose to reach only people who are near your business locations. Drive more installs of your app by linking directly to the App Store and Google Play store. You can also choose to target high-value users. Works well with: app event optimization , value optimization. Works well with: link ads. Make it easy for interested people to learn more about your business. Encourage them to sign up for more info or spend time with your app or website.
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Getting Started. Why Instagram? Start an Account. Get a Business Profile. Create Content. Creative Tools. Brand Resources. Buying Options. Precise Targeting. Success Stories.


The brand awareness objective is for advertisers who want to show ads to people who are more likely to recall them. The brand awareness objective gives you the estimated ad recall lift people metric, which shows how many people we estimate would remember your ad if we asked them within two days. A brand lift study is required for the most accurate measurement of ad recall. However, if your campaign doesn't meet the criteria to conduct a full study, the estimated ad recall lift people metric can be an accessible alternative. Get resources and support for your business. Learn more. Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook for Business Page. Business Help Center. Monetize Your Content or App.

Choosing the right objective from the start is crucial, as it will later affect your ad delivery and bidding options. If you want to avoid the confusion and messy campaigns, you have to keep this in mind. Based on this information, Facebook will auto-optimize your campaign, so that it will reach the right people. Every Facebook campaign objective has different delivery optimizations options and supported ad types. You can also use this objective to drive more traffic to your website.

This could be a good option when promoting limited-time offers or when creating remarketing campaigns. Engagement objective is now where you can set up event response and page likes campaigns, which were previously their own distinguished campaign objective. Instead of sending users to your website, a lead form pops up which allows you to collect information like names, emails, phone numbers, etc. Message ads can be effectively used to increase awareness as well as make sales, RSVP to events, and many other goals you may have.

Product catalog sales are designed for e-commerce advertisers that sell a variety of products and frequently update their product catalogs. You can also use this objective when creating remarketing campaigns targeting your online store visitors. Note that the Store Visits delivery optimization is currently available to a limited number of advertisers. Facebook Campaign Objectives: Recap There is a total of 11 different Facebook campaign objectives , each of them relevant to specific advertising goals.

Before you set up your first Facebook ad campaign, think what your ultimate goal is: do you want to grow sales? Or are you more focused on increasing brand awareness? Are messages your thing?

Or something else? Guides eBooks Webinars Blog. Get the most out of your digital ad budget with AdEspresso. Create and manage all your Facebook, Instagram, and Google ads in seconds from a single dashboard.

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